Conclusion

Conclusion

Open Road Auto Group’s goal is to be the best car retailer in the world, offering the best opportunities for our team members, customers, and communities, with over 40 years of automotive experience. We recognize and value our customers' importance, and we work hard to build a highly motivated, world-class workforce dedicated to meeting their needs.

Open Road Auto Group uses the five forces analysis in order to understand the threats they may face and how to strategize accordingly. It is not surprising that it is one of many dealerships in the area, but they use specialized pricing tools to provide competitive value to customers.

Open Road Auto Group uses systems such as customer resource, human resource and enterprise resource to strengthen relationships with customers. These information would help the company to increase profit, maintain customers happy, and keep employees motivated.

In order to boost efficiency while also improving consistency, The auto group, Open Road Auto Group, must have a well-organized sales mechanism to its workers. More dealership automation systems can be installed to manage the dealership's distribution, marketing, and administration processes, helping staff to remain on top of their duties with the tools they need.